Since 1988 ScotPac has been supporting all types of business across Australia and New Zealand, providing an optimal range of working capital solutions. Generating opportunities by increased cash flow and financial support.
ScotPac identified core issues with its websites style, functionality and usability. Working as part of their team Refresh was able to analyse, create and build a fresh new online experience designed around individual customer needs and wants. The new website is both informative and engaging, enabling swift and clear actions within an exceptional experience that has completely revolutionalised ScotPacs online presence. The solution is fully integrated with ScotPac's CRM, making it easy to update and manage.
Our Solution
An intuitive fully responsive website that excels in both form and function. The new site serves a clear purpose for ScotPac customers it is visually appealing and easy to navigate. It performs effortlessly for ScotPacs wide range of business owners and is completely secure and scalable.
A word from ScotPac
The Scottish Pacific website, produced by Refresh Digital, represents Australia's and New Zealand’s largest non-bank SME lender. In an increasing competitive and digital B2B market, the award-winning lender needed a site which addressed the needs of mobile users and a platform that provided speed and flexibility. The site created by Refresh Digital has given the marketing team the ability to improve their speed to market and react to a changing environment in real-time.
How did we get there?
Services leveraged; we worked through our end to end process:
- Discovery
- UX Design - wireframes and screen design
- Development
- CMS: WordPress Multisite for multiple countries
- Integrated CRM: Microsoft Dynamics
- Integrated Email Marketing tool: Campaign Monitor
- Website Speed: 98/100 (Google Page Speed Insights)
- Maintenance, support and management
ScotPac and Refresh continue to work together and have found a great balance between understanding the wants and needs of customers and the strategic drivers of the brand and business.
