We worked with Turra Music to transition their outdated Magento store to a modern, high-performing Shopify site. The new platform delivers faster load times, a smoother customer journey, and improved sales performance.
THE PROBLEM
Turra Music’s Magento website was significantly underperforming. Page load times were slow, the backend was difficult to manage, and the overall user experience was clunky—especially on mobile. Magento was temperamental and reliability was an issue. These issues were not only frustrating for customers but were actively impacting conversion rates and causing internal headaches whilst limiting the business’s ability to grow its online presence.
THE SOLUTION
We migrated Turra Music from Magento to Shopify, creating a faster, more streamlined and reliable shopping experience. The new build included a fully restructured site architecture, improved mobile responsiveness, and backend customisations tailored to the needs of the Turra team. Alongside the migration, we conducted a comprehensive performance optimisation—compressing assets, removing bloat, and leveraging our own Shopify Speed service.
THE RESULT
The result is a dramatically faster and more stable website, with a noticeable uplift in customer engagement and conversion rate. The new Shopify store not only simplifies internal management but also provides customers with a smoother, more enjoyable experience from browse to checkout—laying the groundwork for sustained eCommerce growth.
A WORD FROM TURRAMURRA MUSIC
“Working with the team at Refresh. has been great! They made the entire process seamless and were a breeze to work with. Tasked with migrating our massive Magento store to Shopify, they handled everything with precision and expertise. Since launching, our conversion rate has skyrocketed by over 87%! We couldn’t have asked for a better partner in this journey.”
