Orange Hire

Partnering with construction industry professionals across Australia

Ensuring the correct equipment is supplied to enable excellent and timely completion of any project. Delivering the right advice, an awesome range of machines, great value and unsurpassed safety. Orange Hire is an industry leader and understands what customers want and can tailor the fleet to the needs of each individual project.

Orange Hire's old website user experience was poor and the design looked very outdated. It did not render well on mobile devices, delivered slow load times and in short, the experience was detrimental to the brand. Their competitors were clearly investing in digital and Orange Hire understood it was time to do so too. Bringing in Refresh completely transformed their online presence, delighting customers and delivering a clear return on investment from launch.

Our Solution

A complete redesign and build to create an intuitive fully responsive website that has exceeded expectations in both form and function. The new site serves a clear purpose for Orange Hire's customers it is visually appealing and easy to navigate. It performs effortlessly for Orange Hire's industry professionals creating an excellent new platform to educate, build trust and manage enquiries/leads. The WordPress site is easy to manage, completely secure and scalable.

What did Orange Hire think?

[testimonial pending]

How did we get there?

Services leveraged; working through our end to end process:

  • Discovery
  • UX Design
  • Split testing
  • CMS: WordPress.
  • CRM Integration: Pardot/SalesForce
  • Email Marketing Integration: Pardot
  • Page Speed: 98/100 (Google Page Speed Insigts)
  • Development fully integrated with SalesForce
  • Maintenance and Management
  • Ongoing digital strategy

Orange Hire and Refresh continue to work together and have found a great balance between understanding the wants and needs of the customers and the strategic drivers of the brand and business. We are currently looking closely at the path to purchase with a focus on conversion rate optimisation.