The only surf training matrix you need to level your surfing up. is a website that offers you everything you need to take your surfing to the next level. You can access a clear roadmap, videos, audios, tools, and community support on the platform. You can also pick your level from beginner to expert, and learn at your own pace on any device. Find out your strengths and weaknesses with the strength-finder assessment tool, and get advice from expert mentors. If you want to boost your surfing skills, Surfbetter is for you.‍

The Challenge

Ross, the founder of Surfbetter, came to us with a concept of a the ultimate surf coaching platform. He had attempted to get this up and running on 2 occasions with different developers but it was in need of a Refresh Rescue. Welcome up with a viable solution that would correctly represent the Surfbetter brand, present the services offerred, and make it easily marketable. Aswell as bring Rosses training matrix to life! 

The Solution

We took on the challenge and delivered a complete rebrand of Surfbetter. We built the platform on WordPress for landing pages and Uscreen for their video platform. This provided us the ability to launch with desktop and mobile web apps as well as apps available on the Apple App Store and Android App Store. In addition to this, we also launched an Apple TV app and are currently scoping an Apple Watch app. The platform hosts over 400 unique videos to teach surfers how to improve their ability to surf and reach their surf goals. These videos, combined with PDF resources and Surfbetter's unique training matrix, allow users to choose their path to learning. The platform continues to evolve and grow with new features and content.

How did we get there

  •  Discovery
  • UX Design - wireframes and screen design
  • Development
  • CMS: WordPress & Uscreen
  • Integrated CRM: Microsoft Dynamics
  • Other tech: Typeform, Rewardful, Stripe, Paypal
  • Integrated Email Marketing tool: Mailchimp
  • Maintenance, support and management
  • Ongoing digital strategy
  • Website hosting